Private Jobs in Karnataka- Digital Marketing Manager- MTR Foods Private Limited
Responsibilities
- Manage both Organic (Social Media – YT, IG, FB, TT, LI) and Paid Digital Media.
- Custodian of Media Budgets (Digital). Will be responsible for utilizing budgets efficiently – keeping close supervision on the media planning & buying activities of the agency.
- Establish the Influencer Program to make it eventually a direct-relationship between MTR and its global community of patrons.
- Brief & guide various agencies, freelancers etc on Content Creation requirements
- Daily Campaign reporting with agency – Monitoring Campaign Performance (in-flight) and making necessary adjustments. Should be good at Insight Mining, MIS etc.
- Competition Track and Regular reporting of the same.
- Managing and growing MTR’s ecommerce footprint across in international markets.
- Will work closely with Marketing Manager and Cluster Business Manager for each Cluster.
Qualifications
- Graduate Degree with 2-3 years’ experience as a Digital Marketing Manager in an Agency or Digitally native start-up.
- Must hold Digital Marketing Certification – Facebook Certification/Google Certification/ Any other
- Should have previously run FB, IG, YT campaigns on his/her own (not just via agency).
- Understanding of Content Trends across platforms (especially International markets) – Good Understanding of concepts like Live shopping, short video formats, UGC etc.
- Understanding of International Markets especially USA & Canada is desirable.
- Good understanding of Consumer Businesses – Should have worked in FMCG, Food, Beverage or Beauty either directly or handled it as an account (in an agency).
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