Private Jobs in Karnataka- Marketing Manager, Private Residences- Earthitects
We are Earthitects. Architects of the Earth.
Rooted in the values of the land, we work hand in hand with Mother Earth to craft spaces that emanate from this very earth that binds us all. Our philosophy is to create ‘around’ nature rather than ‘on’ it.
Ecologically conscious design and careful selection of materials provided by nature that age gracefully, is our guiding principle in any endeavor we undertake.
For more information, please visit http://www.earthitects.com/
Instagram handle: @earthitects
Position: Full time
Designation: PR and Marketing Executive – Architecture
Experience – 2+ years
Management of the full spectrum of Marketing activities and communications.
2. DUTIES AND RESPONSIBILITIES
• Branding and Communication
Development of Brand strategies in the areas of brand positioning, identity, brand development and brand standards for Earthitects.
Responsible for implementing, briefing, guiding and designing all online and offline brand and marketing communications in coordination with Brand Designer or Brand consultant.
Design and implementation of Brochures, Presentations, Books and marketing collaterals for Earthitects.
Definition of brand value and purpose. Monitoring and measuring the brand value with Market Research.
Ensuring the presence of the brand across resorts.
• Photoshoot and Video shoot Coordination.
Briefing, planning and implementation of all photo and video shoots in coordination with photographer, videographer or agency.
Styling the architectural spaces with the design and acquisition of styling props and objects with detailed research as per brand and design guidelines.
Ensuring the successful output of post-processed photos and videos.
• CRM Leadsquared
Briefing, overseeing and designing the marketing emails (campaign mail, monthly mails, etc) for Earthitects Private Residences.
Detailed Analysis on the performance of email campaigns with reports and inferences.
Checking the weekly and monthly reports and analysis of leads based on Lead Stage, Lead Source and Rooted via to calculate the success metrics of marketing activities.
• Monitoring Ads on Social Media Platforms and Analytics.
Responsible for managing and monitoring online ads on coordination with the team.
Market Research on keywords and ads.
Strategizing and Implementing Facebook, LinkedIn, Google and YouTube ads in coordination with the team to ensure a 360 Degree digital presence.
Management and monitoring through Google Analytics with strategizing to achieve Online Conversion targets for the sale of Earthitects Private Residences.
Developing strategies and content with the selection of photographs and videos with regard to Online Ads.
• Website and Landing Pages Design Input
Research and design input presentations for the website and landing pages with site map and user journey.
Managing the development and implementation of the website and microsites.
• Social Media Management
Managing and steering digital or social media communication strategy and execution.
Guarding the brand guidelines across all social media platforms.
Content creation across social media channels like Instagram, Facebook, YouTube, LinkedIn, Pinterest etc.
Measurement of the impact of social media reach for the brand with detailed analysis and reports.
Increasing the number of followers across all social media platforms.
Reaching out to media journalists, editors and writers from renowned magazines for the publication of Earthitects creations and private residences.
Content writing with regard to the features and articles.
Answering the interview questions of journalists, keeping in mind the brand ethos and philosophy.
• Content Marketing
Writing creative content in line with the brand and architecture for the brochures, presentations, website, social media, blogs and articles.
• Offline Marketing
Strategizing and implementing offline marketing activities such as placement of brochures and magazines along with brand awareness activities with visit to the resorts.
Providing leadership, including mentoring, support and motivation to the Marketing team. Maintaining team spirit and helping the team gain a better understanding on core areas, principles of Marketing and their respective roles and the involved processes.
Management of the monthly, weekly and yearly marketing reports and presentations. \
Preparation of quarterly board reports.
Ensuring the proper filing of marketing reports and bills. Checking and approval of Marketing Bills
Preparing a marketing budget and ensuring that the marketing activities are in accordance with the yearly and monthly marketing budget.
Calculation of the metrics of success with detailed reports on all the offline and online marketing activities.
Managing creative projects and resources, including in-house designers, agency partners, to deliver quality creative output that align with business requirements.
A postgraduate/MBA in Marketing with 4 years of experience in the field.
Expertise in Architectural, Real Estate, hospitality, or Lifestyle marketing is an added advantage.
Proficiency in PR and Communications.
Ability to self-start and lead a team.
Being proactive with a positive attitude.
Office Location: Earthitects, Ramapuram House, No.11, Richmond Road, Bangalore 560025, Karnataka, India.
Contact: Reach out to email@example.com with your portfolio and resume.